The Salesman: A Biography of Paul J. Meyer

Along the river of American enterprise, leaders are born and die and their businesses rise and fade away. Paul J. Meyer's enterprise is of more than passing interest because fifty years later, it's easy to see that the company Meyer started created an industry … something that happens only once or twice in a generation.

Success Motivation Institute, which Meyer started in January, 1960, was the world's first self-improvement company. SMI was the first to condense and record the handful of se...