The Savvy Author's Guide To Book Publicity: A Comprehensive Resource -- from Building the Buzz to Pitching the Press

Here is an essential reference for writers — from the self-published to those published by major houses — written by a leading book publicist who pitches books to media every day of her working life. Tapping into her years publicizing such authors as pediatrician Dr. T. Berry Brazelton, poet Mary Oliver, and economist John Kenneth Galbraith, Da Capo Press Senior Director of Publicity Lissa Warren covers book promotion with a publicist, without a publicist, and when a publicist isn't getting...