The Science of Audience: Neuroscience-Based Audience Building for Digital Educators

Most course creators focus on the sale. Few focus on the person making it.

Traffic is not an audience. A following is not an audience. An audience is a group of people neurologically primed to trust you, engage with what you produce, and buy what you sell. Building one is not a numbers game. It is a neuroscience problem — and this book solves it.

The Science of Audience is the third book in the Sarkov Trilogy. Where Book One covers the conversion infrastructure and Book Two covers the launc...