The Science of Gaining Compliance

The Science of Gaining Compliance provides readers with an examination of key compliance-gaining techniques with the goal of making sense of their form, effects, mediators, and moderators. Readers learn how compliance-gaining differs from other forms of social influence, such as persuasion, because it takes place in the active communication context of interpersonal encounters. The text emphasizes how compliance-gaining techniques don't rely on applying pressure and also focus on changing be...