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The Sea We Swim In: How Stories Work in a Data-Driven World
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A practical guide to "narrative thinking," and why it matters in a world defined by data.
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields-psychologists, economists, advertising and marketing executives-failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning...