The Service Was Seen As A Commodity

Danger appears when business development is slower. That's when risks arise. 2 years is a long time in business, and 5 years seems like an eternity. If the pace of change is one where significant change can only be seen in 2 or more years, you need to make a conscious effort to expand your thinking.

Look far enough, and you will notice that everything you and your predecessors have done before has frozen in the present moment. Then look forward - everything you're doing now will freeze in th...