The Shape of Taste: Unraveling the emotional journey behind every mouthful and how it impacts your consumers

The best food and beverage experiences have the power to move us. But why do some create a deep and lasting impact on us, while others just fall flat?

In The Shape of Taste, renowned food psychologist Chris Lukehurst explains how it's our emotional experiences, rather than just textures and flavors, that shape our responses to what we consume.

With over 20 years' experience working with leading global brands, Chris introduces his Shape of Taste model, which illustrates the intricate connectio...