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The Short List: How to Drive Business Development by Focusing on the People Who Matter Most

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Focus on the right relationships for better business results.

When it comes to business development, professionals often struggle—not from a lack of opportunities but from not knowing where to focus their attention. In a world where we can access anyone through six degrees of separation, our 500+ LinkedIn connections and cluttered CRM databases only exacerbate the question: "What is the best use of my time?"

The Short List delivers a clear, actionable guide to identifying the people you n...