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The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream

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An expert in trend forecasting shows how to anticipate what’s next and prepare your business, your market, and your products for the future

“Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes.” ―Ram Charan, coauthor of the #1 New York Times bestseller Execution

A Fast Company Best Book of the Year


How do you tell a real trend from the merely trendy? How, for example, will a technology—like artificial in...