The Six-Figure Freelancer: Your Roadmap to Success in the Gig Economy

The Six-Figure Freelancer: Your Roadmap to Success in the Gig Economy

by Laura Pennington Briggs


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Start and Scale Your Freelance Business

The freelance portion of the workforce and the economy is growing at a rapid pace, but the lack of proper training or knowledge about how to run a freelance venture sets most freelancers up for failure. With this new workforce picking up speed, the need is real and the time is now for freelancers to learn how to take their businesses and their paychecks to the next level.

The Six-Figure Freelancer is a proven path, a battle-tested guide that works for freelancers of all types and includes the author's five years of trial-by-fire lessons used to find, land, and amaze your clients. The book follows an outline of proven tactics to grow a business to the six-figure level and keep it there:

  • Knowing the current phase of your freelance business
  • Getting into the right mindset to shift your money power
  • Knowing how to spot high-value, high-dollar clients
  • Determining the structure of your six-figure business (solo or agency model?)
  • Speeding your process up and structuring your ideal freelance workday
  • Putting together a client benefit-focused marketing tools plan
  • Raising your rates and transmitting value to prospective clients
  • Avoiding those six-figure earner pitfalls
    Throughout this book, readers will have guided action plans and checklists to customize their own specific freelance business.
  • Product Details

    ISBN-13: 9781642011166
    Publisher: Entrepreneur Press
    Publication date: 10/27/2020
    Pages: 200
    Sales rank: 348,413
    Product dimensions: 5.90(w) x 8.70(h) x 0.50(d)

    About the Author

    Laura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. Since leaving her teaching career in 2012 to pursue freelance writing, she's helped more than 6,000 students launch or optimize their freelance business. She's been featured in Inc., the Huffington Post, and Business Insider. Laura is also a PhD candidate in public administration and policy at Virginia Tech. She blogs at Better Biz Academy.

    Table of Contents

    Introduction vii

    The Road to Six Figures viii

    What to Expect in This Book x

    Chapter 1 Your freelance launch point 1

    Aiming for Six Figures as a Freelancer 2

    Setting Realistic Financial Goals for Your Freelance Business: Your Finances 6

    What Got You Here Might Not Get You There: Your Clients 8

    Are Your Old Habits No Longer Serving You? 11

    Avoiding Burnout: Your Schedule and Systems 12

    Chapter Summary Points 16

    Chapter 2 Master your mindset 19

    What's Your "Why"? 20

    How to Recognize Limiting Beliefs 22

    The Beginner's Guide to Building a Mindset Practice 24

    Get Started and Embrace the Journey 31

    Habits of Six-Figure Freelancers 33

    Chapter Summary Points 37

    Chapter 3 Agency vs. solo models 39

    How Do I Know Which Model Is Right for Me? 40

    Running a Solo Model Freelance Business 42

    Starting an Agency 45

    Tips for Switching from Agency to Solo Model 51

    Does My Model Make Any Impact on Conversion? 51

    Chapter Summary Points 53

    Chapter 4 Attracting and keeping high-dollar, high-value clients 55

    How to Craft a Great Unique Value Proposition 56

    Positioning Yourself to Potential Clients 56

    Finding the Right Mix of Clients in Your Business 60

    How to Identify Your Ideal Client Avatar 61

    How to Handle Existing Non-Ideal Clients 66

    Chapter Summary Points 71

    Chapter 5 Marketing for the advanced freelancer 73

    Four Signs Your Marketing Process Is in Danger 74

    Marketing Options for Advanced Freelancers 77

    Tracking Your Marketing 78

    Does Niching Make Sense? 80

    Ten Advanced Freelancer Marketing Tips 83

    Chapter Summary Points 92

    Chapter 6 Advanced proposals, packages, and retainers 93

    Writing Winning Proposals 94

    Packages Make Sense for You and the Client 98

    How to Create Packages and Pricing 100

    Mistakes to Avoid in Packaging 104

    Leveraging Retainers 105

    The Freelancer's Guide to Following Up 107

    Chapter Summary Points 110

    Chapter 7 Running your business like a ceo 111

    Phase 1: Owning Your Rates 112

    Phase 2: Crushing Conversions 114

    Phase 3: Creating a Template Pitch and Adding Client Pain Points 117

    Phase 4: Claiming Ownership Over Your Finances 122

    Phase 5: Nailing Your Boundaries Down and Honoring Them 124

    Chapter Summary Points 128

    Chapter 8 Streamlining with systems and shortcuts 129

    Setting Your MITs and Quarterly Rocks 130

    Putting the Right Systems in Place 134

    Limiting Distractions 135

    Making the Most Out of Every Work Block 137

    Setting Deadlines and Breaking Down Projects 138

    Setting Up Automated Processes 142

    Chapter Summary Points 144

    Chapter 9 Outsourcing to professionals 147

    Why You Need to Outsource 147

    Making the Most of Your Revenue-Generating Hours 152

    Having the Right Mindset to Outsource 154

    Knowing What You Should and Should Not Be Doing 155

    Chapter Summary Points 162

    Chapter 10 Screening, training, and working with outsourced support 163

    Attracting the Right Talent 164

    Interviewing Your Prospective VA 168

    How to Screen Test a Virtual Assistant 170

    Giving Great Instructions 173

    Paying a Virtual Assistant 174

    Onboarding a VA 176

    Outsourcing in Your Personal Life 180

    What to Do If Your Virtual Assistant Doesn't Work Out 180

    Chapter Summary Points 182

    Chapter 11 Your future-oriented business 185

    The Freelancer's Introduction to Upskilling 186

    The Freelancer's Guide to Pivoting 191

    The Freelancer's Introduction to Passive Income 193

    Getting Support for Your Growing and Evolving Business 196

    Schedule Time for Working on the Business 197

    Be Mindful of Burnout 199

    It's Your Time 201

    Chapter Summary Points 201

    Acknowledgments 203

    About the author 205

    Index 207

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