Many lessons in sales (and in life) can only really be understood with the benefit of hindsight – for with hindsight comes a broad and deep perspective along with a greater understanding and acceptance of the strengths and weaknesses of ourselves and of others. Distilled into this compact volume is a collection of sales related insights, lessons, strategies and techniques that have been passed on, acquired, discovered and experientially learned (sometimes painfully) during a 30-year sales career that has taken the author all over the world. Described with a mix of written and visual explanations, hand drawn graphics and illustrations – each piece of advice is presented to aid understanding and to develop a more considered, smarter approach to overcoming many of today’s sales-related problems and situations.
LID Publishing's popular Concise Advice Lab notebooks are designed to be quick and comprehensive brainstorming tools and skill-building resources for busy professionals. The small trim size makes it easy to take along in a briefcase or purse. Interior pages are matte finish, so ink won't smear, and there's plenty of space to jot notes. A ribbon makes it easy to mark your place, and the elastic outer band keeps the notebook closed.
About the Author
Mark Edwards is the founder of Whiteboard Strategies Ltd, a consultancy that specializes in sales strategy, training and visual communications. He is the author of The Visual Communications Book (part of LID’s Concise Advice series).