The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

The typical American office worker now spends the majority of his or her waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.

Acclaimed behavioral economist Shlomo Benartzi reveals a toolkit of interventions for the digital age. Using provocative case-studies and e...