The Snowflake Myth: Explaining Gen Z in the workplace and beyond

Alex Atherton is the former secondary school headteacher who heard the word ‘snowflake’ once too often. In The Snowflake Myth, he challenges the negative stereotypes surrounding Generation Z.

Drawing on his years of experience working with thousands of students, Atherton reveals that far from being lazy, entitled, or unreliable, Gen Z represents our most diligent, pragmatic, and patient generation yet.

This timely analysis dissects persistent misconceptions — from so-called ‘instant’ needs to...