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The Social Impact Advantage: Win Customers and Talent By Harnessing Your Business For Good

Hardcover
$32.00
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Build trust―and boost revenue―by embracing social causes the right way

Our society is at a crossroads. It's no longer enough to have the best product or the most value add for your customers. Today's consumers demand more than just product quality and price. They're looking at how your company aligns with their values, how tapped into the social climate you are, and how authentic your social stances appear. In order to increase revenue and seize the competitive edge, your organization needs ...