"The most authoritative, comprehensive, and technically accurate guide I have ever seen to social networking, bar none." Bob Bly, "America's Top Copywriter," and author of more than 70 classic marketing books
"I could easily see some young self-starters using this book and . . . to carve out a niche. After reading this book, I can honestly say that I learned a lot." ElevateDifference.com
"Of interest to do-it-yourselfers, small business owners, independent professionals . . . this nicely-presented, well-written, informative, useful, worthwhile, and significant book is an absolute must-read. . . . Very highly recommended for many large public, academic, and special libraries." Librarian's Review of Books.com (April 17, 2011)
"A quick, practical, hands-on introduction to the nuts-and-bolts of using social media tools to grow your brand, improve sales, and increase profits . . . designed for small businesses owners, entrepreneurs, and independent professionals." Brian Rice, www.business2community.com
"This book delivers on what it promises . . . gives clear guidance and detail on the key aspects of social media strategy. Enjoyable to read and a must for anyone wishing to develop an integrated web presence . . . thoroughly recommended." —Journal of Consumer Marketing (August 2012)
"A guide for businesses to make the most of today's social media craze . . . simplifies the daunting task of learning it all from scratch. The Social Media Surivial Guide is a must for any novice." Midwest Book Review Library Bookwatch (June 1, 2011)
"Outlines a plan to strategically develop and grow a strong, successful presence on the social Web. This well-organized work will be useful to anyone interested in harnessing the power of the social Web. Recommended." —Choice (November 1, 2011)
"Provides a step-by-step guide to creating and implementing a social media strategy for promoting a career or a small business. . . . Provided [me with] ideas on how I could better use [social media] tools." —Technical Communication (May 2012)