Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web available in Paperback
A completely revised and updated version of Hay’s earlier 5-star rated “A Survival Guide to Social Media and Web 2.0 Optimization,” this new edition, retitled “The Social Media Survival Guide,” incorporates the latest developments in social media. This no-nonsense guide details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.
|Product dimensions:||6.00(w) x 1.25(h) x 9.00(d)|
About the Author
Deltina Hay is the principal owner of Dalton Publishing, an independent press, and Social Media Power, a social media consulting and Web 2.0 development firm. She is the founder of www.PlumbSocial.com, an innovative Web 2.0 site. She lives in Austin, Texas.
Most Helpful Customer Reviews
This is an updated edition of this book released with a different publisher and has many additions and changes. Social media is the present and future of the Internet. The Social Media Survival Guide is textbook style instruction for businesses and professionals on how to build a strong presence in the social media. Beginning with a brief explanation of terms and concepts, the book walks the reader through creating a strategy and preparation for creating a blog or website. There is a good primer on using WordPress and for creating podcasts. Social Networking sites are cited and explained, as well as social bookmarking and media sharing sites. I especially appreciated the chapter on using and creating Widgets and badges. Even more important is the author¿s look into the future of web presence with an explanation of The Semantic Web and Web 3.0. Included with the book is a resource CD with templates and forms. I highly recommend this book. Casual web users, bloggers, self-published authors, and self-promoting entrepreneurs would benefit from this wealth of information.
Today it is not enough to have a business email address and website. While content still matters, it is only part of the equation. It takes the power of social media to revolutionize your business and leverage it for success by interacting, sharing, and collaborating in the Social Web. (p. 21) How do you harness this force in the Social Web without completely wasting your time? In this major revision of her previous book, entitled A Survival Guide to Social Media and Web 2.0 Optimization, Hay (graduate education in computer science, applied mathematics, and psychology; President, Dalton Publishing; Owner, PLUMB Web Solutions and Social Media Power), a writer, publisher, veteran Web developer, and pioneer of social media and Web 2.0, presents a no- nonsense, hands- on, nuts- and- bolts, real- world, practical guide to successfully building and optimizing your presence in the Social Web by means of social media strategies and tactics, social media plans, RSS feeds, blogs, WordPress websites, podcasts, vidcasts, webcasts, social networks, micro- blogs, social bookmarking, crowd- sourcing, media communities, widgets, badges, social media newsrooms, social tools, and more. Each chapter is generously- illustrated with numerous, pertinent screenshots of the strategies, tactics, and tools set forth by the author. Not intending her publication to be about social media marketing or web tools, Hay conceived this resource in terms of the goal of helping readers build a solid foundation in the Social Web using Web 2.0 tools that have weathered the social media storm. (p. 22) After reading chapters 1 and 2, which discuss creating a social media strategy and preparing for it, readers can read the various chapters on an as- needed basis or the entire book. While the majority of the fifteen chapters cover social media tools and services--not limited to Facebook, LinkedIn, Twitter, Delicious, Digg, Flickr, YouTube, Scripd, and SlideShare-as they relate to the author's goal, the final three chapters address pulling it all together, looking to the future of the Social Web, and measuring your success in the Social Web. Four appendices and a companion resource CDROM supplement and complement Hay's text. Of interest to do-it-yourselfers, small business owners, independent professionals, authors, publishers, marketers, PR professionals, students, and anyone who needs to grow his or her presence in the Social Web, this nicely- presented, well- written, informative, useful, worthwhile, and significant book is an absolute must-read for the aforementioned individuals, possessing a beginner- to- intermediate knowledge of the Social Web. It is very highly recommended for many large public, academic, and special libraries--C. A. Lajos