The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life

"A must-read for business leaders and anyone who wants to understand all the implications of a social world." -- Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company

From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media -- how it works, how it's changing human life, and how we can master it for good and for profit.

In barely a decade, social media has positioned itself at the center of twenty-first century life. Th...