The Social Sales Engineer: Timeless Principles for Achieving Thought Leadership

As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. Specialized SaaS applications are automating your chores and will soon replace you if your job involves running demos, setting up environments, maneuvering proof of concepts, or answering huge RfP questionnaires. Software is eating the sales engineering realm and transforming the role, until the very technology you sell will take over most of your tasks.

So, how do you avoid b...