The Socially Dynamic Organisation (Social Leadership Guidebooks)

A strange feature of Organisations is that they cast a massive shadow onto their own future.

The things that we do, the ways that we do them and the successes that we have are all held in the footprint that we land upon the earth. For Organisations, this footprint lies in assets, buildings, Reputation, Hierarchy, products and wealth. It is in the nature of Organisations to accrete both things and ways of doing things.

Some of these legacies are huge; hence, the shadows that they cast are lo...