The Sociology of Loyalty

A well-developed appreciation of emotions is absolutely essential for sociology because no action can occur in a society without emotional involvement. Jack Barbalet (2002:2) Why we engage in what we do is a consuming passion of our existence. Motivations are searched for, discussed, lamented and sometimes even wished away. A range of labels, descriptors, markers, terms, signs and symbols are invoked to explicate the why. This is particularly the case with the cluster of e- tion terms that ...