The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

"Music defines us. Joel Beckerman knows. Let him tell you all about it." —Anthony Bourdain

“Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.”—EW.com

Sound and music surround us so constantly that we often take them for grante...