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The Sport Star: Modern Sport and the Cultural Economy of Sporting Celebrity

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Why are sport stars central to celebrity culture? What are the implications of their fame?

Proceeding from a broadly based discussion of heroism, fame and celebrity, Smart addresses a number of prominent modern sports and sport stars, including Michael Jordan (basketball), David Beckham (football), Tiger Woods (golf), Anna Kournikova and the Williams sisters (tennis).

He analyses the development of modern sport in the UK and USA, demonstrating the key economic and cultural factors that have...