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The Star Wars Phenomenon in Britain: The Blockbuster Impact and the Galaxy of Merchandise, 1977-1983

By Craig Stevens
eBook
$19.99
By Craig Stevens
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Among the top-grossing Hollywood blockbusters of all time, Star Wars launched one of the most successful movie and licensing franchises in history. Yet much of the film's backstory was set in Britain, where the original trilogy was made and where early efforts at tie-in merchandising were spearheaded.

The author provides a detailed account of the saga's British connection, including personal recollections of fans in the UK, exclusive interviews with staff members of Palitoy who took on the...

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Social SciencesSocial Sciences - General & MiscellaneousPopular Culture StudiesPopular Culture - General & Miscellaneous