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The Strategy Trap: Why Companies Fail at Execution and How to Get It Right

By Kevin Ertell
Hardcover
$28.95
By Kevin Ertell
2|
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Most strategies don't fail on paper. They fail in the real world-where priorities shift, teams misfire, and execution breaks down.

In The Strategy Trap, veteran operator and former Nike executive Kevin Ertell delivers a no-nonsense guide to solving the problem every leader faces: why great plans so often go nowhere.

Drawing on 30+ years of experience leading execution at global brands like Nike, Sur La Table, Borders, and Tower Records, Ertell shares the hard-won lessons that separate compa...

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