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The Swimsuit Issue and Sport: Hegemonic Masculinity in Sports Illustrated

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Explores the cultural meanings of the swimsuit issue and shows how Sports Illustrated secures a large audience of men by creating a climate of hegemonic masculinity.

This study of the Sports Illustrated swimsuit issue demonstrates how the magazine encourages individual and institutional practices that create and maintain inequality. Laurel Davis illustrates how the interactions of media production, media texts, media consumption, and social context influence meaning. Individuals' interpretat...