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The Talent Revolution: Longevity and the Future of Work

The Talent Revolution: Longevity and the Future of Work

by Lisa Taylor, Fern Lebo
The Talent Revolution: Longevity and the Future of Work

The Talent Revolution: Longevity and the Future of Work

by Lisa Taylor, Fern Lebo


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The definitive guide to maximizing workforce value, The Talent Revolution exposes work-life longevity as the most influential driver transforming today's workplace — a competitive edge for organizations smart enough to capitalize on it.

This is a first — a book that positions older workers as revolutionaries and reveals how organizations that engage employees across all life stages will outperform their competitors. With clarity and specificity, it describes new models, debunks commonly held myths about older workers, demolishes justifications for traditional structures and attitudes, and builds the case for a reset that will help smart companies profit from their intergenerational workforce.

Through case studies, metrics, strategies, and tactics, The Talent Revolution explores the impact of workforce demographics on the future of work and provides new, actionable strategies for turning an aging workforce into a competitive advantage.

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Product Details

ISBN-13: 9781487500825
Publisher: University of Toronto Press
Publication date: 04/09/2019
Pages: 248
Product dimensions: 5.90(w) x 9.00(h) x 0.90(d)

About the Author

Lisa Taylor is the President of Challenge Factory, helping both employees and employers embrace the “Future of Work” with solutions and strategies to supercharge workforces and capitalize on today's trends.

Fern Lebo, author, speaker, trainer, and coach, is President of FrontRunner Communications, specializing in corporate training, employee effectiveness, and relationship building.

Read an Excerpt


“We cannot solve our problems with the same level of thinking that created them.” Albert Einstein

Before tweets and texts and clouds, even before “friend” was a verb, baby boomers (those born between 1946 and 1964) outnumbered everyone else in the workplace — and they were the drivers of commerce. They were the creators, the thinkers, the fixers, and the doers. They were the entrepreneurs, the CEOs, and the presidents. But what used to be isn't any more. Today, this same group of once-energetic capitalists is often portrayed as showing up at work and coasting. What's more, many managers seem to believe it's a kindness to let them do so. Some companies ignore boomers as a rich talent resource and count on the millennials as the only people technically savvy enough to navigate today's technologically confounding workplace. But on close scrutiny, we identify boomers as revolutionaries — a population of disruptors that is altering career patterns, creating new expectations, and demanding inclusion. Indeed, this demographic is a revolutionary force — one of the five key drivers shaping the future of work. And if, as a CEO, manager, or HR professional, you want to improve productivity, fill the talent pipeline, improve intergenerational effectiveness, and maximize your competitive advantage, boomers are not to be overlooked.

The future of work is an important discussion as we come within striking distance of 2020. Some look forward with anticipation to the countless ways in which work will change over the next decades. Others fear a host of challenges triggered by an aging workforce, intergenerational dynamics, new working models, the need for a living wage, and, of course, artificial intelligence and automation. This book focuses primarily on the role that workplace demographics — radically altered by longevity — will play in the future of work discussion. It explains how longevity is the catalyst for the talent revolution, and how your organization can capitalize on the opportunity before it.

Every revolution has its own unique set of revolutionaries, trailblazers, casualties, circumstances, influences, and issues, and the talent revolution is no different. It is the logical consequence of a confluence of human realities and innovation that is transforming the world of work. It is nothing less than a major workplace upheaval in need of insightful leadership. The Talent Revolution illuminates what is happening in your workplace today and what is likely to occur as we look toward 2030 and the future of work.

One may well ask: What on earth is going on? Company loyalty has evaporated and the era of staying in the same job for twenty years has long passed. Indeed, it appears that workplace demographics have changed so dramatically that managing the multigenerational workforce is a nightmare. Older workers seem to clog the system and younger workers often quit soon after signing on. Companies are doing their best to urge out boomers while ingratiating themselves to millennials with games rooms, workout spaces, candy carts, and massages. The workplace is in flux and leaders are often at a loss.

What strategies must CEOs undertake to unlock the intergenerational potential within their workforces? What can managers do to supercharge the employees on the payroll? What can HR do to ensure an inclusive culture that motivates excellence at every stage and every age? How can the organization do what it does better, faster, cheaper, and more effectively than the competition? These are a few of the many questions we have been asking in our work with organizations big and small across North America. The book you are reading flows from what we have learned and the answers we have found. While not all our suggestions are universally applicable, the solutions we offer, the models we present, and the strategies we suggest have been battle-tested in the field, and they may provide the answers you seek. That's why we've written The Talent Revolution — to provide new insights and strategies for turning an aging workforce into a competitive advantage.

The topics of workplace change, shifting employment models, and labor strategy are hot, and they will undoubtedly trigger countless studies by a range of academics and corporate analysts, providing more than enough material to fill volumes for years to come. Our concern is more practical and immediate. As business practitioners focused on supercharging workforces and maximizing talent equity, we dig down and look more closely at the human element — now. Call us unorthodox, but we see demographics as the single greatest competitive opportunity on which smart organizations must capitalize. Furthermore, we suggest it demands urgent attention.

The workplace is a different arena than it was even a decade ago. Complicated times, complex technology, and thorny human issues have coalesced in recent years to create what often feels like a chaotic state of affairs, one that is as difficult to plan for as it is to characterize. But we see patterns in the chaos — patterns we have organized into a practical model so leaders can make sense of the dynamics now in play and effectively modify workforce strategies to capitalize on the changes they are experiencing.

We contend that the talent revolution is underway. Our work, our reading of the literature, and our own proprietary research and analysis leads us to this conclusion: the future of work is being shaped by technological and talent-driven innovation, and it can best be understood by examining five significant drivers — drivers that individually and collectively are transforming the way work gets done. We believe that the structures and cultural attitudes utilized by most organizations are outdated and counterproductive, that they fail to take advantage of the intellectual capital currently within their ranks, that organizations can thrive with new thinking, innovative strategies, and new models, and that an attitudinal and structural reset will propel early adopters of the new models ahead of their competition. We believe this because it is already happening with our clients.

This book spotlights the revolutionary impact the changing workforce is having on today's corporations. We apply our research, findings, and recommendations to target those who must work together to navigate the shifting world of work in the context of business survival, growth, and future relevance: the CEO, concerned with new labor structures, markets, and conditions, and how these factors will accelerate or impede business strategy; HR leaders, who find themselves on the cutting edge of massive change that falls squarely within their area of responsibility; and frontline managers, who participate in career-focused, talent-related conversations with staff, often without a broader understanding of how the world of work is shifting.

Table of Contents

Preface vii

Part 1 The Future of Work: Theoretical Models and Frameworks

1 The Future of Work and the Talent Revolution 5

2 A Social Revolutionary Lens: Welcome to the Revolution 16

3 A Career and Work Lens: Boomers as Revolutionaries 55

4 An Organizational Lens: The Broken Talent Escalator 85

Part 2 Exploding Myths and Challenging Untruths

5 From Theory to Practice: The Costs of Myths and Untruths 101

6 Money Myths 109

7 Peak Performance Myths 127

8 From Myth to Smart Strategy 151

Part 3 Capitalizing on the Intergenerational Workforce

9 Getting Focused: Tools and Approaches 161

10 Critical Actions for CEOs 164

11 Critical Actions for HR Leaders 177

12 Critical Actions for Frontline Managers 190

13 From the Talent Revolution to the Future of Work 199

Acknowledgments 205

References 209

Index 221

What People are Saying About This

Catherine Glee-Vermande

"We need to challenge deeply ingrained myths and to prepare for meaningful career development. In this context, leaders, if they want to profit from the untapped source of wealth in their teams, have to see longevity as their 'single greatest competitive opportunity.'"

Chip Conley

"Taylor and Lebo are a dynamic intergenerational duo! The Talent Revolution is a "must-read" for any organization wanting to realize the potential of its age-diverse workforce. A Conley "Top Ten" read."

David Blinick

"This is a very important book, one that sheds a light on an extremely significant management issue that every organization in the Western world has to face: continued engagement of older workers. As the CEO of a knowledge based business, one where experience is vital for the ongoing benefit of customers and the organization's competitive advantage, maintaining and extending the organization's capabilities is a significant challenge that demands more creative thinking and solutions. The Talent Revolution provides great insights and a path forward.

Ali Velshi

"This book turns thinking about the aging workforce on its head. It's a must-read to tap the potential productivity of a truly intergenerational workforce, and to make companies more profitable."

Benjamin Nadler

"The Talent Revolution: Longevity and the Future of Work persuasively makes the case for a transformation in the way companies think about age and work. Taylor and Lebo offer a ground-breaking perspective on the intergenerational workforce and practical advice that will be invaluable to any organization seeking to understand and profit from its older workers."

Customer Reviews