THE TASTE DOES NOT RECEDE: How Luxury Management Intelligence teaches businesses from different segments to differentiate themselves, raise consumption patterns, arouse emotions, generate desire and stay relevant over time

Carlos Ferreirinha was the youngest president of LVMH in the world and led the marketing for other major brands before founding his own company, MCF Consultoria, in 2001. Regarded as the biggest reference in the Luxury and Premium activity in Brazil and Latin America, he uses success stories (and obstacles) from the global Luxury industry to explain how and why entrepreneurs could draw inspiration from Luxury Management Intelligence to improve, correct, and adjust the course of their busine...