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The Topline Summary of: Made To Stick - Why Some Ideas Survive and Others Die
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The Topline Summary in a Sentence is: "To make something sticky and memorable, remember the acronym SUCCESs"
Why are some ideas boring and forgettable and others exciting and memorable?
Made to Stick distills years of research and communication science into an easy-to-remember mnemonic and blueprint for creating ‘sticky ideas’; ideas that get understood, remembered and that change something – minds or behaviours.
Why are some ideas boring and forgettable and others exciting and memorable?
Made to Stick distills years of research and communication science into an easy-to-remember mnemonic and blueprint for creating ‘sticky ideas’; ideas that get understood, remembered and that change something – minds or behaviours.
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