The Travel Advisor's Cruise Handbook: Selling Ocean, River, & Expedition Vacations

From the authors of the best-selling The Travel Advisor's Handbook:
A companion book focusing on every step of the cruise selling process for all types of sailings - ocean, river, and expedition. Section one covers the world of cruise with an in-depth overview of the industry, geography, multi-generational travel, and more. In section two, we help you prepare for the sale with advice on marketing, specialization, and product training. Then, it's on to the actual booking process in section t...