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The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next

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According to Robyn Waters, it’s a myth that trends can only be spotted early by überhip Bohemian types who are ever so much cooler than everyone else.

She ought to know. As Target’s former VP of Trend, Design, and Product Development, Waters helped a dowdy regional discount chain become a national fashion destination. Today she consults for many different companies to help them stay ahead of the curve.
The Trendmaster’s Guide features her favorite tips and examples for understanding and anti...