The Tribal Knowledge Paradigm: Creating the Culture of Innovation

This book evolved from our 30 years of work as consultants. We learned a lot. We did field research about best business practices. We then used the insights from this research to create a "mash-up," a hybrid of the best.

We found out how you get everyone involved to change a culture. We also made some major discoveries that we will report in this book. And we found out something that surprised us.

Quite frankly, it is obvious but we were not aware of how big it really was. It was this. A...