The Truth About Copywriting: How To Succeed When Everyone Wants You To Fail

Years ago, John Carlton met his first copywriter while working in the art department at a catalog company and asked her how to do copywriting. She told him it was way too hard and that he would never figure it out. John made the decision that day that not only was he going to make it, but that he wasn’t going to withhold the secrets of his success from anyone after he did.

According to John, people naturally love grief, so you’re probably not going to find many people in your fan club. Your...