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The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy

By Melina Palmer
Narrated by: Kate Coventry
Unabridged — 7 hours, 51 minutes
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By Melina Palmer
Narrated by: Kate Coventry
Unabridged — 7 hours, 51 minutes
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Pricing mastery made easy. A must-listen for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing-it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.



Boost your profits with an expert. Instructor of applied behavioral economics, marketing whiz, and bes...