In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.
The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.
In this book, you will learn:
- Why strategy must come before tactics.
- How to narrow your focus and choose only ideal customers.
- Why no one wants what you sell – and what they actually want.
- How to use story and narrative as the voice of strategy.
- How to construct the perfect customer journey.
- How to grow your business with your customers.
This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.
The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.
|Product dimensions:||8.30(w) x 5.20(h) x 0.70(d)|
About the Author
Table of Contents
Prologue Some Meaningful Way ix
1 Tune the Engine-Step 0 1
2 Where Your Best Customers Want to Go-Step 1 7
3 The Marketing Hourglass Workshop 23
4 Your Customer Success Track 41
5 The Customer as Member Mindset 55
6 The Real Problem You Solve-Step 2 69
7 Narrow Your Focus-Step 3 97
8 The Narrative Is the Story-Step 4 115
9 Attract Ideal Customers 141
10 Scale "with" Your Customers-Step 5 167
Epilogue The Problem Your Business Solves for You 203
About the Author 211