The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth

by John Jantsch

Overview

A step-by-step system for creating customers and clients for life.

In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning.

The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses.

In this book, you will learn:

• Why strategy must come before tactics.
• How to narrow your focus and choose only ideal customers.
• Why no one wants what you sell – and what they actually want.
• How to use story and narrative as the voice of strategy.
• How to construct the perfect customer journey.
• How to grow your business with your customers.

This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer.

The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.

Product Details

ISBN-13:	9781400224777
Publisher:	HarperCollins Leadership
Publication date:	09/21/2021
Pages:	224
Sales rank:	1,058,234
Product dimensions:	8.30(w) x 5.20(h) x 0.70(d)

About the Author

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.

Table of Contents

Prologue Some Meaningful Way ix

1 Tune the Engine-Step 0 1

2 Where Your Best Customers Want to Go-Step 1 7

3 The Marketing Hourglass Workshop 23

4 Your Customer Success Track 41

5 The Customer as Member Mindset 55

6 The Real Problem You Solve-Step 2 69

7 Narrow Your Focus-Step 3 97

8 The Narrative Is the Story-Step 4 115

9 Attract Ideal Customers 141

10 Scale "with" Your Customers-Step 5 167

Epilogue The Problem Your Business Solves for You 203

Acknowledgments 209

About the Author 211

Editorial Reviews

'John shares a remarkable insight: What if you aligned your business around transforming your customers with an unrelenting focus on their success rather than your own?' and shy; —David Meerman Scott, bestselling author of The New Rules of Marketing and PR

The New Rules of Marketing and PR

'The Ultimate Marketing Engine will fundamentally change how you view marketing forever.' —JJ Virgin, New York Times Bestselling Author, The Virgin Diet, Founder, The Mindshare Collaborative

The Virgin Diet

'There is one common factor for every successful business: the word spreads. John's book is the recipe to do exactly that.' —Mike Michalowicz, author of Get Different and Profit First

Get Different

'John unlocks the secret to rapid business growth: The customer is not king; the GROWTH of the customer is king. This book is a must-read for entrepreneurs who want to build (or re-build) their business on a foundation of predictable growth.' —Ryan Deiss, author of the Invisible Selling Machine

Invisible Selling Machine

'The best teachers and books are the ones that show you how to do it, not do the work for you. That is The Ultimate Marketing Engine.' —Kara Goldin, Founder and CEO Hint, Inc. and Author of Undaunted: Overcoming Doubts and & Doubters

Undaunted: Overcoming Doubts & Doubters