What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage.
But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition.
This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.
|Publisher:||St. Martin's Publishing Group|
|Product dimensions:||8.20(w) x 5.60(h) x 1.10(d)|
About the Author
HASAN KUBBA is a specialist in technology startups, marketing, and fundraising. His TEDx talk titled Startups, Entrepreneurship and Unfair Advantages was voted highest ever on the Official TED subreddit.
Table of Contents
Preface to the US Edition ix
Part 1 Understand
1 Life is unfair 13
2 Our entrepreneurial journeys 20
3 Success is both hard work and luck 39
4 Introducing Unfair Advantages 51
Part 2 Audit
5 Introducing the MILES Framework 63
6 Mindset 71
7 Money 82
8 Intelligence and Insight 95
9 Location and Luck 115
10 Education and Expertise 139
11 Status 152
Part 3 The Startup Quick-Start Guide
12 The why 177
13 The type of startup 183
14 The idea 192
15 The people 203
16 The business 213
17 Fundraising 225