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The Value of Events

By Erik Lundberg (Editor), John Armbrecht (Editor), Tommy D. Andersson (Editor), Donald Getz (Editor)
eBook
$59.99
By Erik Lundberg (Editor), John Armbrecht (Editor), Tommy D. Andersson (Editor), Donald Getz (Editor)
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The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer satisfaction. However, there exist a number of discourses on value and evaluation that have not yet received adequat...

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