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The Vernor's Story: From Gnomes to Now

By Lawrence L. Rouch
eBook
$14.95
By Lawrence L. Rouch
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Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.

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Categories

BusinessBusiness HistoryIndustriesConsumer Goods Industry - HistoryConsumer IndustriesFood & Beverage Industry - HistoryFood, Beverage & Tobacco Industries - Beverages