The Victory Lab: The Secret Science of Winning Campaigns

The Victory Lab: The Secret Science of Winning Campaigns

by Sasha Issenberg

Paperback(Reprint)

$16.72 $17.00 Save 2% Current price is $16.72, Original price is $17. You Save 2%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Tuesday, November 20

Product Details

ISBN-13: 9780307954800
Publisher: Crown/Archetype
Publication date: 09/17/2013
Edition description: Reprint
Pages: 416
Sales rank: 141,721
Product dimensions: 5.42(w) x 7.82(h) x 0.84(d)

About the Author

SASHA ISSENBERG is a columnist for Slate and the Washington correspondent for Monocle.  He covered the 2008 election as a national political correspondent for The Boston Globe, and his work has also appeared in New York, The Atlantic, and The New York Times Magazine. His first book, The Sushi Economy, was published in 2007.

Table of Contents

Contents
 
 
Prologue: How to Win an Election Without Anyone Knowing
1. Blinded by Political Science
2. A Game of Margins
3. The New Haven Experiments
4. The Two Percent Solution
5. "You Mean You Don't Do This in Politics?"
6. Geeks Versus the Gurus
7. When Shame Pays a House Call
8. Showdown at the Oasis
9. Models and the Matrix
10. The Soul of a New Machine
Epilogue: Pushing the Envelope
 
Acknowledgments
Notes
Index
 
 

What People are Saying About This

From the Publisher

“Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . [The Victory Lab is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you’ll know a whole lot more about what’s behind those calls and letters jamming your phone lines and mailboxes.” —Jeff Greenfield, The Washington Post

“[The Victory Lab] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics.” —The New Republic

“Brainy.” —New York

“A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. The Victory Lab is essential for anyone who wants to understand what really goes on along the campaign trail—and a delight for those who simply enjoy a terrific read.” —John Heilemann and Mark Halperin, authors of Game Change

“Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation.  This is a terrific and important book.” —David Grann, author of The Lost City of Z

“Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news.” —Richard Ben Cramer, author of What it Takes

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews

The Victory Lab: The Secret Science of Winning Campaigns 4 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago