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The Visionary Brand: The Success Formula Behind The World's Most Visionary Brands

By Bryan Smeltzer
Narrated by: AI Voice Jarnathan
Unabridged — 3 hours, 55 minutes
Audiobook
FREE
with B&N Audiobooks Subscription
By Bryan Smeltzer
Narrated by: AI Voice Jarnathan
Unabridged — 3 hours, 55 minutes
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This audiobook is narrated by an AI Voice. The Visionary Brand - Summary
Author: Bryan Smeltzer

What separates Apple, Nike, and Adidas from countless other brands? In The Visionary Brand, seasoned business executive and entrepreneur Bryan Smeltzer reveals the secret formula behind the world's most enduring iconic brands.

Drawing from his executive experience with Oakley, TaylorMade, Adidas, and K-Swiss, plus his successful decade-long apparel brand venture, Smeltzer decodes the DNA of visionar...