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The Visual Identity of the Book: From the Renaissance to the Digital Age

By Christina Banou
Paperback
$98.95
By Christina Banou
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The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the ‘materiality’ of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identit...

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ReferenceLibrary & Information ScienceLibrary Science