The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet

Your voice provides biometric data. How are marketers using it to manipulate you?

“[Dr. Turow ] is encouraging policymakers and the public to do something I wish we did more often: Be careful and considerate about how we use a powerful technology before it might be used for consequential decisions.”—Shira Ovide, New York Times

Only three decades ago, it was inconceivable that virtually entire populations would be carrying around wireless phones wherever they went, or that peoples’ exact loca...