The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

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The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience by Howard Stoeckel

Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?

With a mixture of personal history and business advice, Howard Stoeckel shares the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference and all it took was a little goose sense.

Product Details

ISBN-13: 9780762453177
Publisher: Running Press Book Publishers
Publication date: 04/15/2014
Sold by: Hachette Digital, Inc.
Format: NOOK Book
Pages: 256
Sales rank: 729,488
File size: 4 MB

About the Author

Howard Stoeckel began his career with Wawa in 1987. He held many positions throughout the company before taking the role of Chief Executive Officer from January 2005 to December 2013. Along with sitting on the Board of Directors of Amerigas Propane, Inc. and Rider University Board of Trustees, he is a frequent guest speaker at business conferences.

Bob Andelman is the author or co-author of sixteen biographical, business, management, self-help, and sports books. He has been a regular correspondent for Business Week, Newsweek, and the St. Petersburg Times at different times in his career. Since February 2007 he has also produced and hosted the extremely popular Mr. Media® online TV/radio interview show.

Table of Contents

Foreword Richard J. George, PhD 8

Introduction: Share of Heart 12

1 "What Is a Wawa?" 20

2 Birth of a Family Business 26

3 Coining the Convenience Concept 34

4 Learning to Fly 44

5 Private and Shared Ownership 60

6 Servant Leadership 78

7 Our Six Core Values 88

8 Surviving the Dark Days 120

9 Winning Share of Heart 136

10 Community as Family 152

11 The Bird's-Eye View 164

12 Expanding Wavaland 200

Epilogue: Where We Go from Here 216

Afterword: Perspective Richard D. Wood Jr. 227

Acknowledgments 233

The Wawa Timeline 236

The Wawa Foundation 239

Quote Credits 240

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The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
This is a "must read" for any entrepreneur.  
Anonymous More than 1 year ago
very disappointed! really wanted to read because I worked wawa but it does not work on any nook appp or nook. please help!