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The Why Behind The Buy: Connect With Your Customers Before You Sell

By Philip Masiello
Paperback
$6.94
By Philip Masiello
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"The Why Behind the Buy: Connecting With Your Customers Before Selling To Them"
This book is an essential guide for companies navigating today's consumer-driven landscape, where the power has shifted to buyers, and trust, authenticity, and customer experience are the new currencies of success. What makes this book unique is its comprehensive exploration of the mistakes businesses make when trying to sell to increasingly skeptical consumers. More importantly, it offers practical, actionable s...