The Williams Behaviour Book: 50 Models to Influence Action

Influencing customers and colleagues to take action is rarely easy, and yet success in business relies on being able to do this each and every day. We want people to buy from us, respond to our emails, click on our website, fill out forms, turn up on time, and work hard. So why is it so difficult? What international bestseller, The Decision Book, did for simplifying strategic thinking, The Williams Behaviour Book does for behaviour change, making science accessible, usable, and fun. Drawing...