The "Wise Guys" Copywriting Rule Book: How to Write Copy That'll Make You The "Boss" In All Your Marketing and Promotional Efforts.

For anyone trying to influence other human beings, every word you write or speak has to make the right impact.

As a business person, you may have the greatest product or service in the world, but a poorly crafted message to your market means very few if any will discover your whiz-bang solution.

Even if you don't own a business, you still do something everyday that involves communication.

This book isolates the key elements, the essential points, to writing copy that sells and being a better c...