Things the Brand Gurus don't want you to know (2nd Edition): A practical guide....it will make and save you money

Get the professional insights behind:-

• How do you create and maintain a profitable brand?
• How do you write a brief?
• How do you know if your advertising is a failure? What is the best way to judge it?
• How do you choose an advertising agency? What are the pitfalls to look out for?
• Why is it that mavericks create great brands?
• Undermining honesty.
• The value of being small
• How can people become brands?
• The many other ways to successfully promote your company or brand, without using expensive a...