Think Outside the Inbox: The B2B Marketing Automation Guide

by Adam R Blitzer, David Cummings

Overview

Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.

Product Details

ISBN-13:	9780615361819
Publisher:	Leigh Walker Books
Publication date:	04/01/2010
Pages:	160
Product dimensions:	5.20(w) x 7.70(h) x 0.60(d)

About the Author

David has started two software companies - Hannon Hill and Pardot. Hannon Hill was the 247th fastest growing company on the Inc. 500 in 2007. Pardot was recognized by the Atlanta Business Chronicle as the fastest growing technology company in 2010 and the third fastest growing company in all of Atlanta that same year.

David serves on the board of the Atlanta chapter of the Entrepreneurs' Organization.

A native of Tallahassee, Florida, David earned a bachelor of science degree in economics from Duke University and studied at the London School of Economics. David blogs at davidcummings.org

Adam is the COO and co-founder of Pardot, a marketing automation software company recently ranked as the third fastest growing company in Atlanta by the Atlanta Business Chronicle.

Adam is a blackbelt in judo and spent four years in Japan in various interactive marketing roles.

Adam is a native of Cincinnati, Ohio and holds a bachelor's degree in Public Policy Studies from Duke University.