Thinking for a Living: Creating Ideas That Revitalize Your Business, Career, and Life

by Joey Reiman

Overview

Can one idea be worth a million dollars? Advertising mogul Reiman discusses his formula for creating million-dollar ideas. A guidebook for every entrepreneur.

Product Details

ISBN-13:	9781461662266
Publisher:	Taylor Trade Publishing
Publication date:	10/25/2001
Sold by:	Barnes & Noble
Format:	eBook
Pages:	208
File size:	1 MB

Editorial Reviews

The "big idea" behind this book is that ideas are becoming more valuable. Reiman became wealthy in advertising, then founded BrightHouse, a company that sells ideas. He offers many anecdotes about how creative thinking has paid large rewards in his life but little advice for those who would emulate him. He insists throughout that ideas are the currency of the future, but he gives few clues as to who will buy these ideas and who will execute them. His material is scattered, with no clear idea of where it is going, ranging from anecdotes to a four-page "history of the world through advertising" to brief biographies of outstanding thinkers to models of how the mind generates ideas and even a few, very general management tips. Perhaps he intended this book to be read "experientially" rather than as a simple presentation of informationa form he says is outdated-but such an interpretation is generous. Mildly entertaining and thought-provoking but with little of practical value.A.J. Sobczak, formerly with California State Univ., Northridge

Library Journal