This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City

This is Not a Fashion Story: Taking Chances, Breaking Rules, and Being a Boss in the Big City

by Danielle Bernstein, Emily Siegel (With)


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New York Times Bestseller

“We Wore What's Danielle Bernstein Is Giving Us the Modern-Day Sex and the City With New Memoir"—E!

A revealing (in more ways than one) tell-all from Long Island girl-turned-international fashion influencer, designer, CEO, and tech entrepreneur Danielle Bernstein, the creative genius behind the hit style platform @WeWoreWhat.

Danielle Bernstein spent her youth shopping at discount department stores, getting boozy in suburban backyards and proposing marriage to every boy she dated. By age nineteen, she was a college dropout living in a West Village shoebox with three roommates and only six months to prove that her blog, @WeWoreWhat, could become a full blown career… or else board the train back to her mom’s house.

Flash forward ten years. Danielle is more than a famed influencer with over two million followers. She’s also a bonafide business woman—a CEO, tech founder and fashion designer whose living a dream lifestyle that includes all-expense-paid luxury travel to Paris and Positano, skipping the velvet rope, and controlling her own destiny.

Despite these successes, Danielle has never been your typical play-by-the-rules fashionista. She disrupted the fashion industry using her own playbook—one that she’s finally ready to share with you, her readers.

This Is Not A Fashion Story is the down and dirty tale of how a Long Island-born teenager became one of the most recognizable names in fashion. It’s a story that proves success isn’t about a college degree or how rich your parents are. It’s about trusting your gut, knowing when to take risks and fighting to get what you want in life, love and business. But above all it’s the story of how a young girl made in the concrete jungle that is New York City—and how you can too.

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Product Details

ISBN-13: 9781641120173
Publisher: Nextone Inc
Publication date: 05/12/2020
Pages: 256
Sales rank: 490,923
Product dimensions: 5.90(w) x 9.10(h) x 1.10(d)

About the Author

Danielle Bernstein is the founder of world-renowned fashion blog @WeWoreWhat. The platform, which she launched in 2010, now boasts more than two million followers on Instagram alone. In addition to her success as an influencer, Bernstein was recognized by Forbes “30 Under 30” at just 24-years-old. She has also launched multiple companies—including tech startup MOE and clothing brand Shop WeWoreWhat.

Table of Contents

Introduction Let's Rewind xiii

Lesson 1 Keep Calm and Carry On 1

Lesson 2 Some Questions Are Better Left Unanswered 12

Lesson 3 Money Doesn't Buy Style 21

Lesson 4 The Importance of Bitch Work 29

Lesson 5 Make the First Move 37

Lesson 6 Face the Path of Most Resistance 49

Lesson 7 Better Alone Than in Bad Company 59

Lesson 8 Follow Your Passion 68

Lesson 9 Stay Ahead of the Curve 76

Lesson 10 Take the Plunge 89

Lesson 11 Don't Be Afraid to Get Help 97

Lesson 12 Live With a Stranger…and Then Move 108

Lesson 13 Define Your Own Value 114

Lesson 14 Use Your Time Wisely 121

Lesson 15 Intro Continued…the Elevator Hunk 125

Lesson 16 Kiss a Lot of Frogs… 133

Lesson 17 And Then Meet a Nice Guy 140

Lesson 18 Admit When You re Wrong 150

Lesson 19 Vet Your Business Partners like Your Romantic Ones 159

Lesson 20 Never Let Love Blind You 171

Lesson 21 Execution Is Everything 186

Lesson 22 A Twist of Fate 196

Lesson 23 Marry the Brands 202

Lesson 24 Double Down When You Linda Good Partner 208

Lesson 25 Be More Than an Influencer 213

Lesson 26 Remember Where You Came From 217

Lesson 27 Share Your Expertise 223

Postscript Hey Guys It's Me 231

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