This Little Kiddy Went to Market: The Corporate Capture of Childhood

This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future.

Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.

She presents an alarming picture of how a child's social development - through education, health c...