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Thriving in a Data World: A Guide for Leaders and Managers
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This book focuses on the foundations needed to be successful in managing and engaging with data analytics initiatives, bridging the gap between creators and users of data.
Currently, every company, no matter its size, is data-driven in one way or another; using data to improve customer experience, as a new value stream, and to stay competitive. However, many business leaders, professionals, and students—such as executives, business analysts, UI/UX designers, project managers and marketing te...